Because Sleep Matters was established to help customers choose the right mattress, to benefit their well-being and overall health. Purchasing a mattress can be confusing and overwhelming for many customers. Our function is to keep it simple, no gimmicks or marketing jargon, just great mattresses, great prices. Our inspiration comes from extensive research and listening to our customers over the last 20 years. We have a mattress for everyone and provide a free fitting service available by virtual appointment online. A range of pillows and duvets are available to complement the right mattress.

FYI are a full service agency that provides design, print and advertising services to brands, venues, events and festivals in the music and leisure industry. The team worked incredibly hard on designing a logo for the campaign which had a youthful and dynamic feel, coming aboard as a VIK partner for the row.

Headquartered in the Olympic Capital of Lausanne, Switzerland, MSM is the premier boutique PR agency working in sport. MSM helps organisations define, develop and enhance their corporate image. By taking stock of how a company communicated in the past and establishing how it works at present, we plot out a well-defined course of action for our clients towards a successful future. Our advisory services are individually tailored to meet the unique objectives of each client, from comprehensive, long-term communications strategies to à la carte solutions, each designed to enhance reputations and bolster bottom-line results.

For the last 60 years, Nuffield Health’s experts have been working together to make the nation fitter, healthier, happier and stronger, all for the public benefit. Nuffield invest all their income back into their vision to build a healthier nation. They do this through their family of award-winning hospitals, fitness and wellbeing clubs, healthcare clinics, and workplace wellbeing services. They also offer flagship programmes to support communities by widening access to these facilities. As official gym partner for the row, Nuffield are providing access to their gym facilities for free to assist with training for the huge physical challenge that is rowing the Atlantic.

Founded by record-breaking ocean rower, Charlie Pitcher, Rannoch Adventure design and build high quality, innovative boats for the ocean rowing community. They have been commissioned to build a custom-design R25 that will carry Victoria to Barbados. In addition, they will be providing expert advice and training in the build up to the start line, and weather routing during the crossing. Based in Burnham-on-Crouch, the company pride themselves on being comprised of ocean rowers and shorthand sailors, and their wealth of knowledge and experience will be vital to a successful crossing.

SunGod’s philosophy is simple. Create the best eyewear for the sports we love and the adventures we pursue. Who better to come aboard as official eyewear partner. SunGod take a pioneering approach to making better and more sustainable eyewear products, challenging and revolutionizing the industry and having plenty of fun along the way. Their eyewear is designed to perform in the most extreme conditions and to enhance adventures. Life looks better through SunGod.

Noble Marine has been providing a personal and professional service to marine insurance customers for over 30 years. Policies and claims are dealt with in-house by their knowledgeable staff giving exceptional levels of service.

Mind Labs are a creative design studio in Huddersfield, West Yorkshire that offer a multitude of services including brand and graphic design, web services, sign and display, illustration, apparel, photo and 3D and 2D visualisation.